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Vegetable-based Melinda's™ Pepper Sauce:
The Perfect Combination of Heat and Flavor.
September 12, 1994

New Orleans . . . There's hot sauce and then there's Melinda's. The average hot sauce is a watery combination of four ingredients: red peppers, salt, vinegar, and sodium benzoate as a preservative. Melinda's is quite different. Melinda's blends fresh carrots, onions, garlic, and a hint of lime juice with Mother Nature's hottest pepper - the Habanero.

The result is an all natural sauce that harmonizes heat and flavor without the overpowering pungency found in traditional vinegar-based pepper sauces. Melinda's is vegetable-based, not vinegar. The vinegar and salt in Melinda's are minimal, used only to naturally preserve the condiment - avoiding the use of sodium benzoate. Melinda's has a thick texture of ingredients that you can see and taste, allowing you to spice your food without drowning out the original flavor.

The Habanero (Capsicum Chinense) is the hottest chile pepper in the world, measuring between 200,000 to 300,000 Scoville Units (the hottest jalapeño measures only 5000 S.U.). Pepper connoisseurs the world over consider it to be the most flavorful and aromatic variety known to man.

Percentages of habanero pepper are added to the vegetable base to make Melinda's available in three distinct heat varieties: Hot, Extra Hot, XXXtra Hot and new for 1994, Melinda's XXXXtra Hot Reserve (produced in limited quantities). This provides a heat level for sparing users, moderates, and chile pepper fanatics.

Melinda's is available in grocery and gourmet stores nationwide. Locally, it is the best selling pepper sauce in the French Market and other gourmet stores that cater to tourism in New Orleans. Melinda's is the number one selling Habanero Pepper Sauce in the country and overall it is the fourth best selling pepper sauce according to 1994 A.C. Nielsen Scantrack reports.

• One chile pepper has more vitamin C than an orange or a grapefruit

• Chile peppers are natural stimulants because they release endorphins in your bloodstream, similar to a runner's high.

• According to a December 1988 report from The Journal of the American Medical Association, Capsaicin, the active heat ingredient in chile peppers, does not cause any damage to the stomach lining. Vinegar is the source of stomach irritation, an ingredient used as a base in most hot sauces, except Melinda's.

• Melinda's is a carrot-based sauce making it a source of beta-carotene, an ingredient found to lower cholesterol and improve vision.

• Melinda's is low in sodium and is an excellent substitute for black pepper and salt.



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