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Hot Sauce
New Orleans . . . Stress balls,
phone cards and mouse pads move over, private-label pepper sauce
is here and is the hottest new item at conventions and meetings
across the country.
Hot sauce has become one of the most popular
food items in the condiments market with consumer demand at an
all time high. Couple that with the need for new and interesting
advertising specialties, and you have one hot idea.
Companies like UPS, Bank One, American Express,
Kinko's Corporate, and Aetna are turning to a company named Hot
Concepts for the hottest way to get their advertising message
across. Hot Concepts produces hot sauces with custom color printed
labels. Companies can put their logos, slogans, advertising messages
and contact information right on the bottle.
According to Ron Smith with Bank One, "We
were looking for an innovative way to increase brand awareness
in a new market. Apart from community involvement, the vehicle
Hot Concepts provided by labeling us "The Hottest Bank in
Town' was, and is a very effective tool. We feel we are on the
leading edge of bank product innovations and brand name marketability
in the banking industry. Hot Concepts allowed us to remain as
such."
Hot Concepts now offers personalized premium
cigars with full color bands. For more information about this
hot new ad specialty product contact David Figueroa at 800-609-8199.
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