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Cheech Is
Still Smokin' Hot!
Best
known as one half of the hilariously irreverent, satirical, counter-culture
no-holds-barred duo of 'Cheech and Chong,' Cheech Marin
is a paradox in the world of entertainment. As an actor, director,
writer, musician, art collector and humanitariun, he's a man who
has enough talent, humor, and intelligence to do just about anything
-- including his latest venture The Cheech Foods, a line
of three gourmet hot sauces that are in the words of Cheech --
'WAATSAPPENIN!'
The Cheech hot sauces, Gnarly Garlic,
Smokin' Chipotle and his personal favorite, Mojo Mango
are the creations of Cheech Marin and Figueroa Brothers, Inc.,
a company known for its success with manufacturing and marketing
hot sauces like the number one selling Habanero Pepper Sauce,
Melinda's Original Habanero Pepper Sauce. The Figueroa Brothers
made the world's hottest Habanero a household name. "They've
done more for the promotion of the habanero pepper than any other
company in the U.S." says David DeWitt, editor of Fiery Foods
Merchandiser, and known throughout the food industry as 'the Pope
of Peppers.'
"Making the Cheech a household name
is no problem, making hot sauces for a true hot sauce lover and
gourmand like Cheech is more difficult, but certainly not out
of our reach," says David O. Figueroa, Jr. President of Figueroa
Brothers, Inc. "Cheech has exquisite taste and pushed our
development team to new heights of flavors and textures. I can
honestly say this is some of our best work -- The Cheech products
are outstanding pepper sauces." says Figueroa.
In addition to the line of hot sauce, The
Cheech Foods offers a limited-edition T-shirt and poster designed
by internationally acclaimed artist for The Beatles, Alan Aldridge.
The poster design is the first release in a series if funky designs
signed and number by Cheech and Alan Aldridge.
Initially, The Cheech products will be available
exclusively via the internet at www.thecheech.com,
or by calling toll-free 877-4-CHEECH (877-424-3324). The
Cheech products will soon be available in speciality gourmet stores,
Latin American and Mexican stores and select grocery stores nationwide.
To find out more about 'WAATSAPPENIN' with The Cheech Foods
contact David O. Figueroa at 800-886-6354.
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